Rare Aspen | Aspen Show Group
This project was a collaboration with ZGMAD Aspen + Santa Monica to help with the promotion of an annual event in Aspen. The identity was already set in motion and my job was to apply the design standards to different collateral in a way that was appealing and fresh. The process was one that I enjoyed because it allowed for creative freedom while the design is very structured within a rigid grid system. I was able to push the design but also stay within the limitations while following brand guidelines.
To check out the brand standards and project details visit https://zgmad.com/aspen-show-group
