Visit New Orleans Campaign
Building off of the diverse culture and energy that New Orleans has, I used color and photography to show movement and type to contrast. The logo has both of those aspects incorporated and can be used in various ways. A lot of research went into this campaign in order for me to convey the ideas and vibes that New Orleans portrays. The campaign needed a sense of some rigidity as well as playfulness so you can see the structured form in the layout on the business card and book, but also balanced with the fluidity of color and composition on the posters.
