POLITICAL CAMPAIGN IDENTITY SYSTEM
This identity system was created to push boundaries within the traditional view of political figures and campaigns. The focus was to inform voters on how they could live healthier and longer lives if Andrea was elected and to help in solving the rising cost of healthcare. The language is more informative yet emotionally stimulating, providing the viewers a sense of validity and relatability. This project was a collaboration with Brittany Alford, a former colleague at Louisiana Tech University School of Design.
