Visit New Orleans Campaign

Drawing inspiration from the vibrant and diverse culture of New Orleans, I employed color and photography to capture a sense of movement, while using typography to provide contrast and structure. The logo thoughtfully integrates these elements, allowing for versatile application across various mediums. Extensive research informed this campaign, enabling me to authentically convey the unique atmosphere and spirit of New Orleans. The design balances a sense of structure with playfulness, evident in the precise layout of the business card and book, complemented by the dynamic flow of color and composition featured in the posters.